CSI/BUS 253 Fall 2004 EXAM #1
Casey
Storozuk
1. Identify the three main elements of
electronic commerce and explain.
2. What types of business processes are suited
to a combination of electronic and traditional commerce strategies?
3. What is a value chain and how can it help the
processes in electronic commerce?
4. Identify the stages of customer loyalty over
time and do they change.
5. Brands can lose their value if the
environment in which they have been successful changes. Show how this is possible
by giving two examples.
6. Describe demographic segmentation and how we
use it.
7. What are the general categories of support
activities?
8. What is knowledge management? Give an
example.
9. Identify and define two different types of
connections for EDI.
10. What is a supply chain?